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Your New Creative Stack
Your favorite platforms are rolling out serious AI features. Some are helpful. Some, a little invasive.
Mark Chepelyuk
April 14, 2025
You can now build an app from a prompt, score a video with AI-generated music, or tag your content by vibe. But as Microsoft rolls out Recall, the line between helpful and invasive is getting harder to define.
Today’s Upload
ChatGPT’s viral image feature triggered record growth, especially from India
Firebase Studio lets anyone build app prototypes using prompts
YouTube now generates custom music tracks inside Creator Music
Netflix is using AI to help users find content by mood
Microsoft Recall tracks your screen to power persistent memory in Copilot
Let’s get into it. 🚀
Image source: OpenAI
🎨 ChatGPT’s Ghibli Feature Goes Viral
Studio-style AI images drove a massive user spike, especially in India.
Key Details:
GPT-4o’s image generation launched with Ghibli-style prompts that went viral on social media
India saw the biggest surge in new users
One million signups per hour during peak rollout
Most new usage came from image creation, not text
Why It Matters
The success of ChatGPT’s visuals shows that creative features can drive growth, virality, and new user behavior. For creators, it is a clear signal that visual-first AI is the next unlock for engagement.
Image source: Google
🛠️ Firebase Studio Lets You Build With Prompts
Google’s new tool turns ideas into app prototypes instantly.
Key Details:
Enter a prompt like “app for rating coffee shops” and Firebase generates a working UI
You can modify the layout and features with more prompts
Powered by Gemini 1.5 Pro and integrated with Android Studio
Outputs working code and design flow in real time
Why It Matters
You don’t need to learn code to ship a prototype anymore. Whether you’re launching a side project, testing an idea, or creating a tool for your audience, Firebase Studio makes building more accessible than ever.
Image source: Youtube
🎵 YouTube Adds AI Music Generator
Create royalty-free instrumentals with a single prompt right inside Creator Music.
Key Details:
Feature currently in test mode for select creators
Generates full instrumentals from text input such as “dreamy synthwave intro”
Outputs are cleared for use and monetization
Powered by Google’s internal music generation models
Why It Matters
This is not just a plugin. It is baked into the biggest creator platform in the world. For anyone making shorts, reels, or longer videos, it’s one less thing to outsource. Original, on-brand soundtracks just got faster to make.
Image source: Getty
🔍 Netflix Adds Mood-Based Search
Find shows based on vibe, not genre.
Key Details:
You can now search for terms like “plot twist” or “dark and hopeful”
Built with OpenAI models and internal metadata
Helps users go beyond categories like drama or comedy
Being tested in the U.S. with plans to expand globally
Why It Matters
Discovery is half of content strategy. Netflix’s new search format could influence how you title, tag, and describe your own content. Mood is becoming metadata. If your audience feels something, they should be able to search for it.
Image source: Getty
🖥️ Microsoft Recall Tracks Everything You Do
The new Copilot+ PC feature remembers everything on your screen, for better or worse.
Key Details:
Recall takes snapshots of your screen every few seconds
Users can search for anything they’ve seen, even months later
Data is stored locally, but privacy advocates are raising concerns
Microsoft says it powers deeper AI memory and context awareness
Why It Matters
This is what persistent memory agents look like in real products. If you’re working on creative workflows, Recall could help you recover ideas and automate follow-ups. But it also raises major questions about privacy, consent, and control.
🕐 Quick Bits
🧠 Ilya Sutskever raises $2B
His new company, SSI, wants to build “safe superintelligence.” Still no product.
📺 ByteDance enters the model race
Their Seed-Thinking-v1.5 model beats DeepSeek and rivals Gemini 2.5 Pro.
🧬 AI beats doctors at diagnosing TB
New model outperformed radiologists using just lung scans in field trials.